Albury Wodonga’s Nail Can Hill Run was originally the brainchild of orienteer’s Peter Harper and Lester Sawyer. First held in 1977, the run attracted 98 starters. The following year this grew to 474 and now attracts well over 1500 competitors. Elevator Creative, with Three Green Promotions are proud to have an association having worked jointly to produce the graphics and promotional merchandise for the event. Look out for some slick tees and the finish banner being smashed in record time by one of our staff members! Event Details here…
So what is branding? And why is it so important for your business?
Branding goes waaaay beyond just a logo or graphic element – which is contrary to what the majority think. When you think about your brand, think about the entire customer experience people have when dealing with your business…everything from your logo, your website, your social media, the way you answer the phone, to the way your customers experience your staff. When you look at this broad definition of branding, it can be a bit overwhelming to think about what is involved in your brand – but we can help.
In short, your brand is the way your customer perceives you.
It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have… a good brand doesn’t just happen… it is a well thought out and strategic plan.
So, what is you do to stay ahead of the curve? Is your business using its online channel to the best of it’s ability? Did you start a facebook page or sign up for a twitter account and then let it die a slow painful death by neglect? A LOT do. Social mediums rely on fresh content to generate any buzz / leads for your business. A static presence with nothing changing will not trigger the interest of your potential clients, and it will certainly not be seen by Google / effect your google ranking.
In this game fresh content is king. You NEED to be updating your content across all channels with relevant, keyword rich, content written to suit SEO – this is just one element of the mix – but something that can not be neglected. If you need help, get in touch!
Wooden Toy Quarterly – a well received world art/design magazine with 5,000 individually numbered copies distributed 2 times per year. Founded by Chris Meyer (Elevatror Creative CD) and Timba Smits (Church of London / Little White Lies)
Read about it over at IDN here or Laughing Squid here or grab some insane artwork from cover artist Nick Deakin over here or if you just want to see the covers of the various issues this is the spot over at magpile.